As soon as a sleepy city surrounded by pure magnificence, Arizona’s Sedona has change into stricken by vacationers to such an extent that an anti-tourism marketing campaign has been mounted to cease droves of holiday makers from ruining the lives of its 10,000 residents.
In an opinion piece for the San Francisco Chronicle headlined ‘It is pretty right here in Sedona, so keep away,’ Arizona native Tom Zoellner particulars the city’s rise as a mecca for West Coast hippies.
Amongst its star sights are ‘therapeutic’ purple rocks, vagina-shaped ‘birthing cave,’ wellness retreats and an award-winning spa beloved by Gwyneth Paltrow.
He goes on to notice how the new-age spiritualism has spiraled uncontrolled and ‘after the onset of the COVID-19 pandemic, Sedona’s metropolis authorities and chamber of commerce made a joint settlement to stop promoting the city in shiny nationwide journey magazines.’

As soon as a sleepy city surrounded by pure magnificence, Arizona’s Sedona has change into stricken by vacationers


In a single TikTok, Kyle, who makes use of the deal with @KyleGoesOff, notes his disappointment after stopping in Sedona. He discovered the city was overrun with crystal shops

A vagina-shaped ‘birthing cave’ is amongst one in all many fashionable Sedona sights
Nonetheless, he explains that the ‘experiment has not yielded the anticipated serenity,’ and Instagram-happy vacationers proceed to descend of their hundreds, with clogged mountaineering trails and roads consequently.
Based on the Sedona Chamber of Commerce & Tourism, Sedona’s 10,000 residents at the moment are uncovered to a mean of three million guests a 12 months and simply over 8,000 a day.
It says whereas welcoming guests has ‘been a Sedona custom since at the very least the Nineteen Fifties,’ lately ‘residents say the financial advantages of tourism – and the visitors congestion and overcrowding that typically include it – should be weighed in opposition to the impacts on the environment, group character and life-style.’
Together with locals, guests have additionally voiced their considerations concerning the heavy footfall.
In a single TikTok, Kyle, who goes by @KyleGoesOff on-line, explains how he stopped off in Sedona throughout a US highway journey however he wasn’t thrilled by what he discovered.
Within the clip, he explains that the ‘small city is surrounded by purple rocks’ and it’s dwelling to ‘plentiful UFO sightings, however the hippies have moved in and out place are passive aggressive new age LA ladies on a non secular journey to the a hundredth crystal retailer within the space.’
Whereas strolling down the excessive road, he even discovered one retailer providing aura readings for canine.
Summing up the place, he says: ‘It was loopy lovely and we discovered a couple of spots to type of cover away from all people however in conclusion, the non secular tourism right here is just not the vibe.’
Many viewers agreed with Kyle’s sentiments, with one commenting: ‘I hate Sedona and what it is change into. I additionally hate what Tucson has change into. I shall be transferring out of Arizona inside these subsequent years.’
One other mused: ‘Californians and vacationers ruined Sedona. I grew up going earlier than it was cool and [it] was phenomenal.’

Based on the Sedona Chamber of Commerce & Tourism, Sedona’s 10,000 residents at the moment are uncovered to a mean of three million guests a 12 months and simply over 8,000 a day


Kait Simek uploaded a clip to TikTok displaying the visitors operating into Sedona, whereas one other creator generally known as @somewheresouthwest captured a queue on one of many mountaineering trails
Kait Simek additionally uploaded a clip to TikTok displaying the visitors operating into Sedona, whereas one other creator generally known as @somewheresouthwest captured a queue on one of many mountaineering trails.
On Tripadvisor, one reviewer from New Jersey merely manufacturers Sedona a ‘vacationer entice.’
They wrote following their go to in 2022: ‘We had fond reminiscences of Sedona 40 years in the past. We have been sadly dissatisfied this February 2022.
‘For probably the most half it has change into a crowded vacationer entice. We have been primarily within the galleries and specialty retailers.
‘There are definitely many of those, and a few of very prime quality, particularly in charming Tlaquepaque village and close to the “Exposures” gallery as you enter city from the south.
‘However the heart of city is a crowded mixture of pizza joints and western memento retailers.
‘Parking within the heart could be very troublesome regardless of the city’s efforts. Inns are means overpriced. A number of of the homeowners of higher retailers bemoaned the modifications that had occurred over time.’
Tech entrepreneur Sherlock Holmes, from Florida, tells DailyMail.com that he’s a giant fan of Sedona and ‘nonetheless enjoys going,’ however he has additionally seen a change over current years with gridlocked roads and a ‘development of the hippy group.’
‘The vortexes in Sedona, that are regarded as swirling vitality traces, have change into an excessive amount of of a cash maker for the hippy group,’ he revealed.
‘My final journey there was undoubtedly a lot crazier and it was tremendous busy with vacationers.
‘I seen that many locals have been promoting houses to retire elsewhere given the fast improve in costs and recognition.’

L’Auberge de Sedona presents a ‘magical sound therapeutic session’ priced at $225 for an hour

One of many city’s top-rated resorts is Mii Amo, which is dwelling to a state-of-the-art spa endorsed by Gwyneth Paltrow
To get away from the crowds, Sherlock recommends checking into one in all Sedona’s luxurious resorts in case your financial institution stability permits it.
A few of his favourite high-end lodges embrace the Enchantment Resort, Seven Canyons Golf Membership and the L’Auberge de Sedona.
One other one of many city’s top-rated resorts is Mii Amo, which is dwelling to a state-of-the-art spa endorsed by Gwyneth Paltrow.
She beforehand mentioned of the wellness heart: ‘The menu presents all the things from psychic therapeutic massage to a Sedona clay wrap, to reiki and lymphatic drainage.
‘In the meantime, non secular remedies embrace meditation, hypnosis, and previous life regression. It is like three years of remedy in three days.’
Sherlock says one of the fashionable spa remedies in Sedona is sound therapeutic and on his final journey his spouse, Jo, tried out a session.
He defined that the therapy occurred ‘in what gave the impression to be any individual’s yard with drums and tepees.’
Requested what must be finished to resolve the Sedona’s tourism drawback, Sherlock suggests ‘infrastructure growth.’
Within the meantime, the Sedona tourism board has launched a Resident High quality of Life initiative to ‘reduce tourism impacts to residents (together with noise, air, and light-weight air pollution) [and] to strengthen resident high quality of life.’
Commenting on the matter Michelle Conway, the president and CEO of Sedona’s Chamber of Commerce & Tourism Bureau, advised azcentral.com in April: ‘We truly, imagine it or not, imagine in much less is extra in relation to tourism.
‘We might quite have fewer people who find themselves right here, however that may keep longer and spend extra as a result of it means much less visitors on the streets, it means much less litter on the paths.
‘It means our residents are happier and may nonetheless attend to go to their favourite restaurant or not take 20 minutes to get dwelling.’